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How We Generated

High-Intent Leads for
Dental Triage,

While Spending Only 25% of the Budget

  • Client:
    Dental Triage (Manchester, UK)
  • Industry:
    Emergency Dental Services
  • Service:
    PPC Strategy + Landing Page Creation
  • Agency:
    TalenTecHub
  • Approved Budget:
    £2,000
  • Actual Spend (Phase 1):
    £685 (~25%)

The Challenge

Dental Triage needed fast, high-quality leads for emergency dental services in one of the UK’s most competitive PPC markets.

But their existing website wasn’t built for conversion, it lacked urgency, trust elements, and mobile responsiveness.

Most agencies would’ve burned through the entire $2,000 budget on Google Ads, paired with a generic landing page and vague strategy.

We didn’t.

At TalenTecHub, we rebuilt the lead journey from the ground up. Focused on trust, urgency, and conversion. And we treated every pound as if it were our own.

What We Did

Built a Dedicated, High-Converting Landing Page

We designed and deployed a custom landing page that:.

  • Matched the urgency and intent of the ad copy
  • Made the £49 consultation offer clear and impossible to miss
  • Highlighted trust factors like 24/7 service, Google reviews, and instant booking
  • Removed friction no unnecessary links, clutter, or distractions

Result? More clicks. More calls. More conversions right from day one

Deployed a Smart, Conversion-Focused Google Ads Strategy
  • Laser-targeted only high-intent search terms like “emergency dentist near me”
  • Emphasized no wait times, instant booking, and real availability in the copy
  • Used responsive search ads (RSAs) with mobile-first CTA design
  • Let data guide spend, we scaled what worked and cut what didn’t

The Numbers (First 2 Weeks)

Metric

Impressions

Clicks

Phone Calls

Form Submissions

CTR

Cost

Value

10,800+

440

16

10

4.07%

£1330 (~66% of total)

Auction Insights Competing Against the Big Players

Despite spending less than all major competitors, we still:

Secured top of page placement 72.29% of the time
Outranked major clinics with 2x–3x our budget including:

nightanddayemergencydentist.co.uk, manordental.uk, oneemergencydentist.co.uk, and more

Captured 26.34% of impression share all without overspending
What Made This Campaign Work
  • Custom-built landing page that matched the ad’s urgency, not a generic services page
  • Budget discipline: doubled down only on high-performing segments
  • Tight feedback loop: real-time data → fast tweaks → consistent gains
  • Lead quality from day one: real phone calls + booked appointments
  • Authority-first positioning: emergency-focused, trusted, 24/7, and affordable
Final Takeaway

A high-performing PPC campaign isn’t just about running ads.

It’s about aligning message, landing page, targeting, and conversion flow into one focused experience.

At TalenTecHub, we don’t waste budget, we engineer campaigns that convert fast, scale smart, and bring in real leads.

f you’re a local business that needs results, not just reports, let’s talk.

Case Studies

High-Intent Leads for Dental Triage

James Alston

Dental Triage needed fast, qualified leads for emergency dental services in one of the most competitive PPC markets in the UK.
But their existing website was outdated and conversion-poor.
Most agencies would’ve dumped the full £2,000 into Google Ads with generic landing pages and vague strategies.

Technobeez’s Website to Match Their Market Leadership

James Alston

Technobeez had the tech. The Reach. The client base. But their old website made them look like a mid-tier vendor. There was no clear journey. No messaging hierarchy. No design authority. They weren’t leaking traffic. They were leaking credibility. This wasn’t a redesign project. It was a repositioning mission.

See how we scaled AxelBright's Google Adswithout burning a single dollar.

James Alston

AxelBright Auto Care wanted to scale bookings through Google Ads while keeping control over cost-per-lead. The niche was competitive. CPCs were rising. Competitors were throwing budget at volume. We weren’t playing that game. We built a different system, one that scaled with control.

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