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828 Conversions. $32K Ad Spend. $38.82 CPA.

See how we scaled AxelBright's Google Ads without burning a single dollar.

Most campaigns lose efficiency as they scale.
We made AxelBright’s sharper, cheaper, and conversion-focused all
the way through.

  • Client:
    AxelBright Auto Care
  • Industry:
    Automotive Repair & Maintenance
  • Service:
    Google Ads Management & Conversion Optimization
  • Agency:
    TalenTecHub
  • Duration:
    Feb–July 2024

The Challenge

AxelBright Auto Care wanted to scale bookings through Google Ads while keeping control over cost-per-lead.

The niche was competitive. CPCs were rising. Competitors were throwing budget at volume.

We weren’t playing that game. We built a different system, one that scaled with control.

Our Strategy
1
Manual Bid Adjustments
by Device & Hour

We didn’t
set-and-forget. We optimized against conversion windows daily.

2
Ad Copy Testing with
Real Buyer Language

Every headline variation came from real-world phrasing not keyword stuffing. Anything below 3% CTR was gone.

3
Keyword Layering by
Funnel Stage

We structured campaigns by intent:

Top funnel: General service seekers

TMid funnel: Urgent repair queries

Bottom funnel: Brand + local searches

4
Negative Keyword
Management

Daily sweep. No irrelevant clicks. No wasted budget.

5
Weekly Reports.
Monthly Scaling.

Scaling wasn’t guesswork. It followed data — or it didn’t happen.

The Results

Metric

Clicks

Conversions

Avg. Cost/Conversion

Total Spend

Conversion Lift

CPA Stability

Value

12,200+

828

$38.82

$32,100

+212%

Maintained

Why This Worked

We wrote ads for buyers, not bots
We managed accounts by the hour, not
the month
We cut what didn’t convert, fast
We tracked every micro-behavior:
scrolls, clicks, call durations
This wasn’t a campaign. It was a
conversion machine.

Download the Full Strategy Breakdown

Want to see:

  • Exact ad copy variations
  • Keyword tiers by funnel depth
  • Budget ramp-up map
  • Tracking structure (GTM + offline conversions)
  • Optimization schedule we used to keep CPL low?

Drop your details to access the full PDF case study.

Spending over $5K/mo on Google Ads?
Let us audit your account and show you where you’re bleeding money.
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See how we scaled AxelBright's Google Adswithout burning a single dollar.

James Alston

AxelBright Auto Care wanted to scale bookings through Google Ads while keeping control over cost-per-lead. The niche was competitive. CPCs were rising. Competitors were throwing budget at volume. We weren’t playing that game. We built a different system, one that scaled with control.

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